Convenient and quick pick-up and drop-off, simple procedures, friendly staff, proactively used translation software to communicate with me, and no additional charges.

Convenient!

Very good, efficient rental and return process. There is a shuttle bus to and from the airport, which is quite convenient. Booked a Passat automatic, but got an Insignia instead. The car was very new with plenty of interior space, and the trunk could fit three 24-inch suitcases. The built-in English GPS was useful (if you're not confident with English, it's recommended to rent a free GPS from the QEEQ website).

Enterprise's service is good. I picked up the car at Heathrow Airport and returned it at Edinburgh Airport. During the trip, I had a minor accident while avoiding a lamb, and the front left of the car got scratched. I had to wait for the rental point at Heathrow to assess the damage, which would take a month. After returning to my country, I didn't know how to follow up on it. I hope it won't be too troublesome. Everything else was fine. The car was brand new and easy to drive. Choosing an automatic transmission was definitely a wise decision for driving in the UK.

The service was enthusiastic, patient, and thorough. There was no pressure to buy additional services. The car pickup process was simple and fast, without wasting any time. The explanations were very clear. This is an excellent car rental company!