It's okay.

Their efficiency needs improvement. The counter staff were on the phone the whole time and it wasn't clear what they were doing.

When returning the car at around 4 PM local time on October 4th, a male staff member, approximately 40 years old, attempted to extort money from me over a car wash issue at the office in the terminal. I was not informed about any specific car wash standards required upon return. The employee exhibited very poor attitude, demanding 1500 Dirhams. After I firmly refused to pay, he lowered the demand to 500 Dirhams, threatening to deduct 1500 Dirhams from my credit card deposit if I didn't comply. This was the same employee who enthusiastically sold me their comprehensive insurance at pick-up, claiming it included everything. However, during the extortion attempt, he denied his previous promises. When I requested his name for a complaint, he refused to provide his full name. This experience with Hertz was extremely negative due to this employee!

Overall, the car rental process was satisfactory.

I was extremely dissatisfied with my car rental experience in Morocco! They forced us to buy a local insurance for 500 euros, otherwise we had to leave a deposit of 36,000 dirhams! (Even if you bought the full coverage insurance in advance through the rental platform, they wouldn't acknowledge it!!). It was basically robbery! When picking up the car, the staff didn't inspect it properly and handed over a vehicle full of scratches! But when returning the car, they inspected it meticulously, trying to find numerous flaws. They pointed out several scratches that were definitely not caused by us and insisted they were new and made us sign! It was utterly frustrating... Luckily, we purchased their full insurance at the start, otherwise the number of issues they would have picked out would have been even more. I've rented cars in many countries, but I've never been scammed this badly...