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Last updated on: February 27, 2025
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62Rental Locations
23Airport Locations
Map View of Car Rental Locations in Florence
Rental Plus
8.6/10
Thrifty
10.0/10
ACE
9.0/10
RentSmart24
10.0/10
Europcar
7.7/10
Budget
6.8/10
DRIVALIA
5.0/10
AVIS
7.2/10
NOLEGGIARE
5.9/10
Keddy by Europcar
6.5/10
Sicily By Car
7.9/10
italy car rent
8.0/10
Alamo
8.2/10
Locauto
8.6/10
Hertz
8.1/10
SURPRICE RENT A CAR
8.0/10
Dollar
9.9/10
ecovia
7.0/10
GOLDCAR
7.8/10
B-RENT
5.3/10
Maggiore
7.5/10
Enterprise
7.7/10
Firefly
9.1/10
Shouqizuche
7.5/10
AUTOVIA
2.0/10
Reviewed: July 20, 2024
It was okay, but there were long lines for picking up and returning the car, which was inconvenient. Improve efficiency.
Reviewed: October 1, 2024
The only issue was the staff in the parking lot not understanding how the vehicle operated
Reviewed: September 25, 2024
Needs to stay open later in the evening to cover late arrivals.
Reviewed: August 7, 2024
Un está bloqueado el Depósito en mi tarjeta de crédito luego de 3 dias
Reviewed: July 26, 2024
The car provided was very poor, and they charged 380 euros on the card. They gave a particularly dirty microcar that couldn't fit two suitcases.
Reviewed: July 6, 2024
The car we picked up was different from the one we booked.
Reviewed: September 2, 2019
Car collection took a very long time, well over an hour. Luckily the Firenze staff member greeting us was extremely helpful. The car itself was not great - a button on the fob unlocks the boot and if you are not aware of this then the boot can fly open - happened to us on motorway and those following us were very lucky to avoid collision. Avoid Fiat Qubo!
Reviewed: August 30, 2019
They won't accept any documents other than an international driver's license, and they refused to rent the car on the spot. Note: This review requires me to mention a specific car model, but I didn't actually get a car, so I had to select one. Once again, the car rental company refused to give me a car!
Reviewed: August 28, 2019
Pick up and drop off were both a smooth process. Florence is a busy location so worth allowing at least 30-60mins to collect your car.
Reviewed: August 13, 2019
We were handed the keys with no pre check condition of car and sent off to a huge car park to find it... 2 groups with 4 young children... I managed to picture all of the scratches and dents however my brother in law after 10 mins of looking was so stressed with not being able to find his car in 30+degree heat that he forgot. He was charged on return for small scratches on the car which were on a precheck sheet, he refused to admit to and was told that he needed proof or he would be fined ...I was then shown my precheck sheet which the same man said I had made extra scratches that he had no record of, fortunately I then produced the (unbeknownst to him)photos I took which showed these marks and It was painfully obvious that he was trying to con me.. I had also just witnessed an elderly lady being fined for chips of the paintwork and she had no evidence otherwise. I would have thought a precheck walk around should be standard prior to hiring any vehicle, not an inquisition when returning.. a very disappointing end to a lovely holiday . Please respond to this complaint prior to my posting on trip advisor in 48 hours.
Reviewed: July 19, 2024
The vehicle was in very poor condition, full of scratches. Make sure to take photos as evidence. The service was also bad, especially at the pick-up location where the staff were very rude.
Reviewed: December 17, 2019
Initially, we had a pleasant chat with the lady at the counter, but when she checked the computer, she said there were no cars available and offered us a downgrade to a Polo for the four of us. We explained that we couldn't fit four people and two 28-inch suitcases, and she suggested making two trips to shuttle people and luggage. Finally, a teammate went to the parking lot, found the reserved car that hadn't been cleaned, waited for the cleaning, and then took the car. Felt that car rentals in Europe are very unreliable; reservations don't seem to help.
Reviewed: October 6, 2019
I had to wait 2h20 to pick up my car in Florence; I never experienced this. They had many customers but it seems to be a known problem. Why then don’t they make it a better experience? They could have at least reduced slightly the overall costs as I could not pick up the car at the right time because of this issue. Additionally, they charged a large amount of money on my credit card and now 2 days later I still did not get a refund. Note though that the staff was helpful and courteous though visibly missing some personnel (and at lunch a few desks were empty, I guess for the lunch break ... but with many, many guests including me waiting for hours). One good point though was that the staff at the airport (drop off location) was very quick and efficient.
Reviewed: July 13, 2024
This rental company seems to be a local Italian company, and their prices are cheaper compared to other rental companies. The pickup and drop-off locations are near the big companies' locations. However, the car pickup point is not at the store, and you need to take a shuttle bus which takes some time. You don't have to pick up the car with a full tank of gas or return it with one. The car inspection is also quite fast.
Reviewed: June 12, 2024
The service attitude was great. I was a bit worried before due to many negative reviews online, but the staff was friendly and helpful throughout the process. They assisted me with various issues and even offered some travel advice. Quite nice!
Reviewed: April 13, 2024
The staff were helpful but slow. I am very dissatisfied at the long delay to get my deposit refunded. I have not received it & the documents say it will be betwen 4 - 8 weeks.
Reviewed: July 16, 2024
Waited an age to get seen and then the agent stated they did not have the three child booster seats I’d ordered. She was wholly unhelpful and I had to be very forceful and insistent before she reluctantly managed to procure the child seats. On return the company have fraudulently tried to pin damages on me for defects that existed at the time of pick-up. Fortunately, I took photos before driving off but that hasn’t stopped them withholding my cash for the trumped-up “damage”. Disgraceful and illegal behaviour from what I had previously thought were a reputable organisatio.
Reviewed: October 26, 2022
Counter staff not particularly friendly and not really helpful when we asked for advice on returning car and avoiding traffic limitation zone. Drop off was straight forward.
Reviewed: June 7, 2022
Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.
Reviewed: October 5, 2019
Nos dieron unos coches de categoría inferior a los contratados y más pequeños y además tuvimos que pagar 100€ adicionales por cada coche. Experiencia lamentable.
Reviewed: July 3, 2024
Apart from the fact that the car we received was dirty and hadn't been cleaned properly, everything else was fine. There was no hard sell of expensive insurance. We added full coverage at the counter for 20 euros a day, which met our expectations, and for safety, we opted for full coverage. Adding an extra driver was 10 euros a day. The translation booklet from QEEQ allowed us to rent with a domestic driver's license. Remember to ask for the exact return address, as the one provided by QEEQ was not accurate. We refueled about 10-20 km away from the return spot. During the inspection, they said the tank wasn't full, and we had to either pay 100 euros or fill it up ourselves. We drove back and added 7 euros of fuel nearby, so it's best to refuel close to the return location.
Reviewed: June 26, 2024
This local Italian car rental company is very laid-back, no upselling at all. What you book is what you get. I had to ask for full insurance myself for it to be added. The rental location at Florence train station has separate spots for paperwork and car pickup. It's about a five-minute walk between them. Most importantly, the car pickup spot is in a garage outside the ZTL, which is very convenient! Once you finish the paperwork and walk over, the car is already prepared. There were no staff members around to explain anything, very laid-back! You inspect the car yourself and contact staff if there are any issues. During the paperwork, the staff told me to return the car with a full tank of fuel. I assumed the car was full when I picked it up, but it wasn't! I filled it up upon return and realized it wasn't full when I picked it up. I mentioned this to the staff when returning the car, and he just smiled and said I simply spent a bit more money but there was nothing he could do.
Reviewed: June 26, 2024
This local Italian car rental company is quite easygoing, no upselling at all. Whatever you book is what you get. I had to request to add full insurance myself. The car rental point at Florence train station has separate areas for paperwork and car pickup. It takes about five minutes to walk from one to the other. The best part is that the car pickup point is in a garage outside the ZTL zone, which is very convenient! After completing the paperwork, walk over and the car is ready. There are no staff members giving instructions, very easygoing! Check the car yourself and contact staff if there are any issues.
Reviewed: March 30, 2023
Few staff, long wait times, no paper contract provided
Reviewed: September 6, 2022
There is not a scratch and dent check before departure. Told to take a photo, with date stamp. On return, they don’t open early, had to wait for agent, to confirm scratch, dent was present before rental.
Reviewed: June 25, 2024
The staff provided good service, but I had to wait a while to get the car because there were none available.
Reviewed: June 16, 2024
There were quite a few people processing car rentals at 9 am, so it was a bit slow.
Reviewed: February 15, 2024
Due to traffic, we returned the car nearly an hour late, but no extra fees were charged. Very considerate service.
Reviewed: October 19, 2022
Tuve que manejar 2 horas para que me cambien el auto porque tenía un problema Renault 9 asientos . Cuando lo cambie VW 9 asientos , tuve que ponerle aceite , luego me lo reembolsaron . A Álamo en Florencia les falta ver el mantenimiento de sus carros .
Reviewed: December 13, 2019
The luggage space was huge; the rental company upgraded us to a Fiat 500L for free.
Reviewed: April 29, 2024
Excellent! I booked a Corsa but received a VW SUV T-Cross. The car was in great condition. The inspector pointed out a scratch on the right side during the check-out process. No insurance upselling, and the deposit was only one euro cent. The return inspection was also efficient and quick, unlike Noleggiare where they check even the vehicle undercarriage.
Reviewed: June 26, 2019
The pickup was fairly quick but the drop off was painfully slow an be there wasn't even anyone else waiting before us! We missed a shuttle and had to wait simply because of the slowness
Reviewed: February 14, 2024
There was no queue when picking up the car in Florence. However, despite QEEQ clearly stating that the price was 122 euros, the final amount was higher due to confusion over the charges. After discussing it for a while, they eventually gave an 85% discount to match the 122 euros as promised. In the end, the actual payment matched the contractual amount.
Reviewed: March 31, 2020
I've rented from Hertz several times, and each time was very smooth with no issues. The service is very professional, and the process is simple and user-friendly. Bravissimo!
Reviewed: December 24, 2019
The process at this rental company was relatively quick, and there weren't many people.
Reviewed: November 22, 2019
The car pick-up process was clear and fast. The return process was equally quick; after inspection, the procedures were completed. Very user-friendly.
Reviewed: January 1, 2020
The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.
Reviewed: November 3, 2019
The Florence airport car rental location provided on the website was incorrect. The store had moved 4 months ago, and we spent an hour walking around to find it. We left my elderly mother waiting at the old address sitting on the suitcase for over an hour. It was a terrible experience.
Reviewed: October 4, 2019
Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.
Reviewed: November 2, 2019
Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks
Reviewed: September 11, 2019
We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.
Reviewed: September 4, 2019
Everything worked out well. The only catch is a large deposit.
Reviewed: July 2, 2019
Je vous ai ecris un mail a ce sujet. La guichetière a refusé de me donner le vehicule et a demandé 80e de plus pour me donner la voiture
Reviewed: May 6, 2019
I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.
Reviewed: October 4, 2019
Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.
Reviewed: August 27, 2019
Not many people, the process was handled at a normal speed.
Reviewed: April 25, 2018
I originally booked a fully prepaid car, but on the day of pickup, I was told it was unavailable. To avoid delaying my trip, I had to upgrade the model. However, I later found out that the cost of the originally booked car was not refunded, resulting in double charges. I have kept the payment receipt and transaction records, but have yet to receive a resolution. I don't know if it's due to internal mismanagement of the rental company or inefficiency of the platform!
Reviewed: July 25, 2017
Overall pretty good. Booked two cars for our trip and both got upgraded to a BMW X1 and an Audi Q2. They didn’t try to force any insurance on us. The only hassle was returning the car, as the area was filled with restricted zones and one-way streets, which the GPS failed to identify. We had to return to the hotel and get directions from the hotel staff to find the rental office. Make sure to ask for directions when picking up the car.
Reviewed: October 11, 2016
Fast processing, can return the car at a nearby parking garage for a fee of 13 euros. BMW X3
Reviewed: August 19, 2019
We were given the wrong address when picking up the car, which caused our group to drag our luggage around for about half an hour early in the morning. Finding the drop-off location was also difficult according to the GPS, and it was near the ZTL areas. When we finally arrived, there was no staff available, so we couldn't confirm the return information in person, which added a lot of trouble to our trip.
Reviewed: May 9, 2019
Some aspects of the charges were not clearly explained, which can lead to misunderstandings.
Reviewed: March 3, 2015
The car rental company did not rent the car to us, so we cannot evaluate.
Reviewed: August 17, 2019
Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!
Reviewed: July 3, 2019
The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.
Reviewed: August 12, 2018
There was basically no customer service and no explanation of basic matters. It felt very disappointing.
Reviewed: August 26, 2017
Terrible experience. They promised a Mercedes but only had a Volkswagen van. Refused to refund our money when we decided not to take the car.
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