Very smooth process. After landing in London, there was a shuttle to take us to the rental location. We received a brand new car, absolutely fantastic. The car was great. Highly recommended.

Excellent

Luxury sedan: Mercedes C Class automatic or similar model, but there was no similar model when I arrived. They tried to convince me to upgrade to a luxury model at a higher price, claiming that because I had rented from them before, I could get this higher-end model at a very good price. Additionally, I had purchased full insurance, but they claimed it was partial insurance (unsure what partial insurance means). Then they mentioned an excess of 2000 pounds, and when I asked more questions, they refused to check. I called the rental company's customer service, and an Indian-looking employee at the store spoke with the customer service representative for about 10 minutes. When I went over to ask further, they said the excess was now 250 pounds, which seemed like bargaining. I then called the customer service directly, and they said they would report to their supervisor. I decided to take the car for now.

Staff at pickup we’re not very helpful

Great service worked very well

Like: Pleasantly surprised by how helpful the Europcar office staff were with limited upsell.
Dislike: I got slightly confused at Heathrow T2 over which bus stop to use for the shuttle - some better signage that can be seen at a distance would help.