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Last updated on: March 26, 2025
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33Rental Locations
30Airport Locations
Map View of Car Rental Locations in Keflavik
AVIS
7.8/10
Icerental 4x4
8.2/10
Lava
8.7/10
Europcar
9.3/10
GEYSIR
8.5/10
Budget
8.1/10
Hertz
9.1/10
Thrifty
9.3/10
Alamo
8.6/10
Lotus
9.0/10
IceRentalCars
8.3/10
City Car Rental
3.8/10
Wheego
8.5/10
GO Iceland
10.0/10
FAIRCAR
5.6/10
ADDCAR RENTAL
7.0/10
Routes
8.0/10
FARA
6.9/10
GREEN MOTION
6.8/10
PAYLESS
8.6/10
PROCAR RENTAL
7.8/10
GLOBAL rent a car
5.8/10
MEX
7.8/10
SURPRICE RENT A CAR
8.8/10
GOLDCAR
8.6/10
Dollar
8.6/10
Rhodium
10.0/10
Firefly
7.4/10
ROUTE 1
9.3/10
Shouqizuche
9.0/10
NU Car
7.0/10
ACE
9.3/10
National
8.2/10
Enterprise
9.1/10
FLIZZR
8.0/10
ACE RENT-A-CAR 1800
10.0/10
Go Car Rental
10.0/10
Reviewed: February 22, 2025
Car was not up to expectation. Range Rover Sport or equivalent is not matched by a discovery sport. Different league.
Reviewed: April 3, 2024
Overall pretty good. Remember to check what type of fuel the car uses; ours was diesel, so be careful not to fill it with the wrong fuel. Upon arrival, the company will say there's only basic insurance. Show them the document QEEQ prepared, or tell them that the car is insured by a domestic insurance company. The car was quite new and the system supports CarPlay. There isn't much else to mention except that I left my glasses in the car, and there's a small crack in the windshield. Be mindful of strong side winds and drive safely. Have a great journey!
Reviewed: March 25, 2024
The app showed a 4-day rental cost of about 468 EUR, but with insurance and service fees, it ended up being 1068 EUR.
Reviewed: December 26, 2019
I have booked cars multiple times through ZZCar and this is my first time leaving a review for AVIS, an international car rental company: During the Chinese New Year in 2019, I went on a self-driving trip to Iceland and rented a so-called Land Rover Discovery Sport through ZZCar at AVIS. The cost wasn't high, 6000 RMB for 6 days including full insurance, which seemed like a great deal. However, I ended up with a compact SUV that didn't have enough space, severely affecting the travel experience. This is a serious case of deception or consumer misleading, and other customers have reported similar experiences. The most frustrating and tormenting part was when returning the car. AVIS staff noticed a crack in the right rear mudguard and immediately charged 12000 RMB, yes, twelve thousand RMB. Everyone was shocked. How could a simple crack in a mudguard possibly cost 12000 RMB? After a long argument, the AVIS staff maintained a stiff attitude throughout, and I had no choice but to pay upfront. Fortunately, I had the full insurance and managed to claim compensation later, only losing a few hundred RMB due to the exchange rate difference, but it was still a very unpleasant experience.
Reviewed: December 18, 2024
Muy fácil y rápido el proceso, el auto funcionó muy bien
Reviewed: November 27, 2024
For smooth and lovely customer service! Would use again!
Reviewed: November 2, 2024
Did not receive the car I reserved, got an older model with high mileage.
Reviewed: October 29, 2024
need to pay more full protection again same prize at rental (Double)
Reviewed: October 26, 2024
El transporte del aeropuerto a la oficina de entrega tarda bastante y no hay señalización de dónde esperarlo...
Reviewed: October 12, 2024
The car was in an amazing condition, but the pickup process was so painful. Had to wait 45 minutes for the pickup at the airport to reach the Lava rental site and then another 90 minutes to pick up the car. Lava needs more staff to handle the demand.
Reviewed: June 27, 2024
Initially, I was worried about hidden charges when picking up the car. I specifically told the staff that I had already bought insurance through QEEQ, and they reassured me that there was no need to purchase additional insurance. They didn't try to upsell any services afterwards. It was a smooth and reassuring experience.
Reviewed: August 3, 2024
Very satisfied. Both renting and returning the car were convenient, and the car provided was even better than the one booked.
Reviewed: August 19, 2021
Got an even better car then the one we booked. Staff was extremely helpful.
Reviewed: February 5, 2020
Picking up the car was convenient. Returning the car was self-service; you just leave the key at the designated spot.
Reviewed: March 10, 2019
The deposit for the car was not mentioned! Had to pay 20,000 RMB with a credit card. This caused big trouble for many renters, including foreigners, who didn't have enough credit limit. Driving the car was nerve-wracking with such a high deposit.
Reviewed: July 18, 2024
Waited ages for the car in a huge line. When we got the keys it was a 5 minute walk in torrential rain to pick up the car. Other car rentals had a bus to take them there and back. On the way back there was a bus to take us back to the terminal which was appreciated.
Reviewed: April 19, 2022
Easy to find location. Free upgrade to SUV. Friendly service.
Reviewed: January 13, 2020
Their estimate of the remaining fuel in my car was inaccurate. I spent just over 500 RMB to fill the tank, and when I returned the car with more than a third remaining, they charged me $88 for fuel. This is outrageous.
Reviewed: April 3, 2019
The only comment I can make is a mix up on paper work. At one point we were expecting a Hyundai I35 and ended up with a VW polo. Though this car served our purpose well it may have been nice to have that little more space.
Reviewed: February 28, 2019
Overall good, service was attentive, with airport pickup and drop-off.
Reviewed: March 22, 2024
The staff were very helpful, they even drove us back to our hotel when we returned the car. Thumbs up!
Reviewed: June 17, 2024
Quite satisfied, good value for money. Although pick-up and drop-off are a bit more troublesome, it’s much cheaper than renting a car at the airport.
Reviewed: March 8, 2024
The store's service was excellent, and the car was very new.
Reviewed: February 4, 2024
The car was in good condition. Apart from the trunk being slightly small for us, everything else was great!
Reviewed: June 28, 2024
Experienced the car rental policies in Iceland. Minor scratches resulted in compensation costs exceeding the rental fee. The same brand in other countries is trustworthy, but here, you must be cautious.
Reviewed: April 26, 2023
Excellent service, the staff himself take us back to the airport…really appreciated.
Reviewed: February 21, 2023
On return of the vehicle, there was a little chip on the windscreen. I found the charge was over the price
Reviewed: November 18, 2022
Used Alamo in both USA (West Coast) and Iceland. Expect upsell of insurance from Alamo's service staff at the counter, regardless of whatever insurance package you've taken. They will likely sell you: Comprehensive Insurance, Tyre Damage, 24-hr roadside assistance, prepaid fuel, prepaid tolls, windscreen cover etc etc. Each of these items are INDIVIDUAL coverage (requiring top up) and yet there is no "fully comprehensive" option that provides 1-price for all. nonetheless, they cars are generally quite new, fully featured (bluetooth, CarPlay) etc.
Reviewed: June 18, 2024
The queue was quite slow. If you're rushing to catch a flight, it's best to arrive early. I used Apple's built-in maps and found them more useful than Google Maps. It's important to buy full insurance and gravel insurance as stones can easily hit the car on the road.
Reviewed: March 24, 2024
Overall, the service attitude is very good, but the waiting time for picking up and returning the car is a bit long. The car condition is average.
Reviewed: May 15, 2024
The car rental company is quite good. The pick-up and drop-off process was very quick, and they didn't try to upsell any extra insurance.
Reviewed: April 27, 2024
This rental company didn't have any Toyota RAV4 models available. They gave us a Jeep Compass instead, which was dirty and old. The trunk was half the size of the RAV4's. The only upgrade option was a Toyota Land Cruiser, and it cost 600 euros extra just to fit in our three pieces of luggage. A RAV4 would have had no issues fitting them all in, and because of that, we had to spend an extra 600 euros.
Reviewed: June 15, 2024
I booked a 4x4 abd did not receive one. The condition of the car I received was not very good. No one to meet us at airport with a sign with my name on. Waited over an hour to finally see a guy with 10 rental car companies on it. City Car Rental was one of them. Shuttle only runs every 30 mins so very crowded and no room for luggage. Check in process was terrible. 2 customer service reps for all those companies. Waited almost 2 hours to wait to check in. So many people waiting. Returning the car was almost as bad. When ai booke with Qeeq, I thought you were the car rental company and not the agent. Next time I will go direct with the major companies ecen if I have to pay more!
Reviewed: August 19, 2023
1. Pickup service was not timely, had to wait at the airport for over half an hour and made several calls before someone arrived. 2. The vehicle was old and poorly maintained, broke down halfway. The car had run 268,000 kilometers and was still in use; on the second day, it indicated an oil change was needed, and on the third day, the radiator boiled over. 3. Communication was not smooth. After the oil change warning, called multiple times but the calls were abruptly cut off halfway. After the radiator issue, they answered the first call and provided timely remote guidance but did not respond to calls made after office hours. 4. The address in the contract GPS led to a repair shop, which was 2 kilometers away from the return point. An elderly person who couldn't speak English gave me a map, indicating this might not be the first time it happened. 5. Price fraud. Not sure if it's a problem with the rental platform or the car company. I rented for 5 days at an average price of around 2000 RMB per day and got an old car with 268,000 kilometers. A friend who booked on the same day rented for 3 days at an average price of 1300 RMB per day. Rental platform customer service and after-sales teams, please put yourself in a consumer's position; do your ridiculous reasons make sense?
Reviewed: August 19, 2023
1. Airport pickup was delayed, waited for over half an hour at the airport, had to make several phone calls before someone came. 2. The vehicle was old and poorly maintained, it broke down halfway. It had been driven 268,000 kilometers and was still in use. On the second day of the rental, it indicated an oil change was needed, and on the third day, the radiator overheated. 3. Poor communication. After the oil change alert showed up, called several times but the calls kept getting cut off mid-conversation. The first time I called about the overheating issue, they provided timely remote assistance, but after hours, no one answered the phone. 4. The navigation address on the agreement was wrong, it led to a repair shop which was 2 kilometers away from the drop-off point. An elderly man who didn't speak English handed me a map, apparently, this isn't the first time this has happened. 5. Price fraud. Not sure if it was a problem with the car rental platform or the rental company. I rented for 5 days at an average cost of 2000 RMB per day and got an old car with 268,000 kilometers. A friend rented for 3 days at an average cost of 1300 RMB per day on the same day. Customer service and support from the platform, please try to understand this from a consumer's perspective, do your excuses make any sense?
Reviewed: January 4, 2023
The car was not in terminal. I had to pay extra to drive more than 100km a day.
Reviewed: June 7, 2024
It was smooth and systematic process for pick up as well as drop off! The vehicle, Dacia Duster had 83000 KM during pick up yet the maintenance of the car was excellent, no dents or major scratches. During pick up, the staff informed about the three minor scratches that the vehicle has and asked to click pictures and videos for reference. No problem whatsoever during drop off too. Actual process of pick up and drop off took 20-25 minutes each but due to other guests to it took time. Will definitely rent a car from Wheego whenever I plan next trips!
Reviewed: April 16, 2024
The service was excellent. The actual vehicle was provided by Ace Rent a Car, but the stores are together, so they seem to be jointly operated. On the fourth day, a small stone chipped the windshield, but the staff didn't ask for compensation when I returned the car! Great service! When refueling, avoid the gas station near the black sand beach in the South; the fuel there runs out quickly.
Reviewed: April 10, 2024
Completed an 11-day tour around Iceland in March, the car's performance was sufficient.
Reviewed: March 18, 2024
Stuff was very nice and everything went smoothly without any problems.
Reviewed: March 13, 2024
Staff at their office were nice, the inly kinda issue was to find/wait for the pick-up person, I called them and they said the driver was coming. At the office it took about 5-10 mins to do the paperwork and take the car. The car wasn’t new indeed and it had 190k kms of use, but it was all good during the whole week I had it. For the drop off, the person at the counter was very nice and no issues. I saw many complains about faircar in google, but I believe they are improving their service, and at least for this trip I was very happy with their service and car.
Reviewed: February 21, 2024
Pretty good. The staff will pick you up at the airport. Buying insurance at the store seems to be cheaper than buying it here. There are detailed insurance descriptions on the table when registering information. I suggest buying insurance at the store. Additionally, there was a small incident where the rear window wiper fell off due to aging. I was worried there would be a compensation dispute, but the rental company kept apologizing once they found out.
Reviewed: December 19, 2023
The car was good! Tires had studded Snow tire which was needed. The car had good gas mileage too. The only hiccup was finding the meeting point. Maybe we were tired after a long flight or that is was 5AM Iceland time and there was nobody waiting for passengers right outside the door from customs. But we had a hard time finding the driver to meet him to take us to the car.
Reviewed: July 26, 2023
The car pickup took too long, the staff was inattentive, and the car had already driven over 130,000 kilometers. Although it didn't cause any issues during use, the mileage was too high.
Reviewed: April 28, 2023
The service from this company is very poor. They always give you the smallest car available despite your reservation. The vehicles are in poor condition and very dirty. They aggressively push insurance sales, and if you tell them you bought insurance in your own country, they mock you and claim you don't understand Iceland. There are many hidden charges, and they have no ethics when it comes to making money. Our car was rear-ended by another vehicle, and even though the other party was fully responsible and we filled out the quick settlement form, we were still charged for mutual vehicle processing fees! I've been to Iceland five times, and this company is the most unscrupulous.
Reviewed: January 6, 2024
On the last day, since our flight was early in the morning, the car rental company wasn't open yet. We returned the car to the company and booked a taxi to the airport. I accidentally left my speaker in the car, but after communicating with the rental company, they kindly shipped it back to the UK. The staff were very helpful!
Reviewed: September 25, 2023
The rental company is not at the airport, but the staff provides shuttle service. The rental and return process is simple, and there is no pressure to buy insurance. Because our companion's suitcase was large, the company immediately gave us a suitable car. Excellent service!
Reviewed: March 24, 2020
Renting from Fara company went smoothly, and the Chinese representative explained everything in detail. However, although we agreed that returning the car late would not incur a fee, they charged us an extra day's rent for being two hours late.
Reviewed: March 8, 2020
Fara are a great car hire company. Someone answered the phone straight away. We were picked up in about 10-15 mins. The car was immaculate and the counter staff were very friendly.
Reviewed: March 4, 2020
The staffs are helpful. We got free GPS and WiFi which are a great deal.
Reviewed: November 7, 2022
Noa ofrecieron un upgrdae del coche gratis el cual al final nos cobraron en la factura eso se me hace mentir al cliente. La llanta trasera siempre a baja de presión eso me hacia perder tiempo cada día tenía que inflarla, lo cual quiere decir que sus coches no reciben el mantenimiento adecuado.
Reviewed: October 12, 2022
Green Motion double-charged for insurance, costing over 2,000 yuan.
Reviewed: February 13, 2020
Great people work there. Everything was perfect exept one thing - radio wasn't workin in the car.
Reviewed: September 30, 2019
Still did not get any official paper about my closed booking, still hola a lot of money on my bank account without any reason, no documents, just really terrible.
Reviewed: September 14, 2019
When we returned car the staff at the car rental company said the car has a little scratch that even can't be seen it. They were trying to make us to pay for this damage and finally we found this scratch in the photo that we took before. we fought with this guy in a hour and almost missed flight. I will not use this GREEN MOTION again! By the way, I saw people complain the same situation in internet..
Reviewed: September 8, 2019
Long wait to pick up our vehicle, almost 2 hours. Wouldn’t reimburse us for bringing the car back a day early when our flights got changed.
Reviewed: July 5, 2022
Excelente servicio en el mostrador, personal amable y dedicado. Coché cumplió con las expectativas
Reviewed: September 5, 2019
The car was pretty average and had 135000 km on it. The guy at pick up counter was forcing us to buy insurance and was telling us all sorts of stories about sand storm and accidents. Which was bit too much.
Reviewed: August 14, 2019
Terrible service at car pick-up, ignorant personel, very rude and unprofessional. Had to wait for manager to come and finish the procedure. At the end we received extremely dirty and old car - over 130k km.
Reviewed: July 14, 2019
This car and the whole renting process were easy and wonderful!
Reviewed: February 20, 2020
We waited a bit at the airport for the shuttle to arrive at pick up. Car was in good condition with all defects marked with stickers. It was a Hyundai i10 which took two 24 inch long suitcases in its boot. Fuel consumption was at about 5.7L/100km and it was quite sufficient for winter driving on highways and main roads.
Reviewed: January 11, 2020
This is the first time I felt scammed when renting a car, very frustrated. The staff did not inform us of any road condition precautions when we picked up the car, and they didn't inspect the car with us. As a result, we didn't realize that the car lacked essential tools like a spare tire and a jack. Later, we got stuck in the snow on a mountain and were trapped for two hours because we didn't have a shovel or other tools. Although we had full insurance, it did not include roadside assistance. When we called for help, they wanted to charge us 650 euros. A kind passerby eventually helped us, and we immediately called the company to cancel the assistance, only 20 minutes after our first call. However, they still insisted on charging us, even though their employee allegedly came for the rescue. We had no way to confirm if they had actually been dispatched. When we returned the car, they said we had to pay a basic rescue fee of 35,000 ISK. When I tried to explain and negotiate, they directly charged my credit card without my consent and forced me to sign, then rushed us to the airport. Their attitude was extremely rude. I spent 9,000 RMB on this car rental and received such poor service. I am extremely disappointed and upset. It was truly a horrible car rental experience.
Reviewed: January 11, 2020
The first time I felt cheated by a car rental, it's very frustrating. When we picked up the car, they didn't inform us about any road conditions. They didn’t inspect the car with us either, so we didn’t realize that there were no spare tire or any tools like a jack. We got stuck in the snow on a mountain without a shovel or other tools and were trapped in the car for two hours. Although we had full insurance, it didn’t cover roadside assistance. When we called for help, they wanted to charge us 650 euros. Luckily, a kind person helped us. We called to cancel the roadside assistance within 20 minutes, but they insisted on charging us, claiming the rescuers had already set out. When returning the car, they demanded a basic rescue fee of 35,000 ISK. As I argued with them, they directly charged my credit card without my consent and forced me to sign, then hurried us to the airport. Such terrible service; I spent 9000 yuan on this rental and got awful service in return. It was a very distressing experience and I’m very disappointed.
Reviewed: October 14, 2019
Had to wait for an hour at the airport and called before they came to pick us up, unlike other companies that hold up signs. Other than that, everything else was fine.
Reviewed: October 28, 2021
quick efficient and upgraded to Ford Kuga as there was going to be a wait for the Suzuki. The car had done 150k km but was good condition everything worked and was top of the range. No faults with car at all. Returning the car was very quick and easy.
Reviewed: August 6, 2019
一部のサイトでは空港受け取りとなっているが、実際には送迎シャトルで移動する必要がある(ただしとても近い)。シャトルにはGlobal Rent a Carの表示があるが、降りるとどこにも看板がなく、atakだか他の会社が代行している様子。一応建物の自動ドアにはA4の紙でGlobalRentaCarのロゴが貼ってある
Reviewed: October 20, 2018
The management is quite chaotic and the staff are inexperienced. They made mistakes on the order three times. It took more than an hour to pick up the car despite there being no crowd, and returning the car took nearly an hour. We booked an automatic, but they gave us a manual.
Reviewed: January 15, 2020
Great service, car in good condition, flexible and no pushy insurance upsell. There was someone waiting for us at the airport with our names to pick us up - everything went fast and smooth.
Reviewed: August 13, 2019
Company took money- but didn’t end up having the car and actually said there is not one on the whole island- took two hours of calling around finally found an old very larg diesel truck like vehicle had over 205k miles no a/c no gps.
Reviewed: October 13, 2019
The mileage was already over 170,000 kilometers when picking up the car, and the vehicle condition and driving experience were obviously poor. On the afternoon of the 7th day, the right rear brake pump suddenly broke, and shortly after, the brakes failed, making driving extremely dangerous and nearly causing a serious accident! Additionally, we waited an entire day for rescue, ruining our planned scenic spots tour! This is really playing with our lives!
Reviewed: June 4, 2019
The pick up service was excellent and very quick. We were surprised how nice the car was as well and that the car had a GPS.
Reviewed: September 14, 2019
The pick up time was 8 am the erp showed up at 910 and told me he did not have to answer me sa to why he was late he looked hung over
Reviewed: August 27, 2019
When we received the car, it had only a quarter of the fuel tank filled and it was pretty dirty on the outside. When we came to drop off the car, there was no one in the office for about 10 minutes.
Reviewed: July 2, 2019
Gold car was wonderful to deal with. Nice car, low kilometres, economical to drive, clean inside and out. We reviewed the car together with the gold car representative for any previous damage. We felt confident that the car would get us around Iceland without any surprises. Check in was prompt and courteous. We would definitely use gold car again. They did offer insurance if we wanted it, and we were ready with documents to turn it down. There was no hard sell.
Reviewed: July 27, 2018
Like: Nice car, good driving brief prior to departure, good pricing, convenient location
Dislike: Would have like to see agent at drop off but not available, dropped keys in return box after waiting as long as possible
Reviewed: June 21, 2019
There was almost no queue, and the attendant was very nice.
Reviewed: October 25, 2017
The car was quite new. Four people with three 24-inch and one 28-inch and one 20-inch suitcases, and the trunk was still spacious. The Ford Escape was pretty good.
Reviewed: October 13, 2016
The staff was helpful and responsible. After returning the car, they even drove me back to my hotel. The procedures were simple and quick! Very good!
Reviewed: June 6, 2019
I was charged £170 for windscreen damage that did not happen in my rental but they would not listen - very poor!!
Reviewed: August 21, 2018
The service attitude was good, and the wait in line was acceptable.
Reviewed: September 1, 2015
The location is easy to find, but the staff's attitude is average.
Reviewed: September 9, 2018
Extremely dissatisfied. This is the worst car rental company's service I've experienced in years. First of all, the company is not called rounte1 but Geysir. You can't find it in the airport guide at all. There are always a dozen people lining up at any time in the store, and you can't see any service staff. Everyone is just waiting foolishly, whether it's picking up or dropping off the car.
Reviewed: March 9, 2018
The pick-up was average. The drop-off was better, but it was hard to find a taxi.
Reviewed: September 12, 2019
We waited almost 2 hours to pick up the vehicle. Very disorganized office
Reviewed: December 15, 2019
Not realising that the pick up location is outside the airport and waiting for transportation. Disappointing to have been given a different car to our selection.
Reviewed: August 11, 2022
Car was a little dirty with food from previous renter, but very happy with the upgrade suggestion and service provided
Reviewed: October 7, 2016
Too many people, waited over an hour... Made me very anxious just after landing.
Reviewed: September 27, 2018
There was no dedicated counter, no staff. We were pointed to Sixt car rental, and Sixt's service attitude was terrible.
Reviewed: July 15, 2018
The waiting time was acceptable, but the staff, taking advantage of the language barrier, gave us an old and problematic vehicle.
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