We bought full insurance directly at the store because if there's an issue, it's easier to handle locally. If you buy it on QEEQ, it's through a third-party platform and the local store won't handle it. The staff at the store spoke decent English.

Avoid this car rental company!!! They force you to buy insurance!! When we picked up the car, the staff kept pushing for full insurance despite our clear refusals. The road from Kayseri to Goreme is in good condition. Even after we declined the full insurance, our credit card was still charged 1123.68 lira without our consent. The car rental company recorded our credit card details manually without using a POS machine (which is very concerning). Only after we left did we notice the charge. We later found out it was for the forced full insurance.
When returning the car, there were no staff members in the parking lot. No one answered the phone either. After waiting for some time, they came only when other customers arrived to rent cars.

Both pick-up and drop-off were very quick.

The price was not what I originally booked. They added some insurance without informing me, costing an extra 200 bucks. Also, the car wasn't the one I booked. I reserved a Ford but got a Hyundai i20, which was very small. However, the car was quite new.

Upon arrival, the car I booked was not available, and I was asked to pay extra for an upgrade. I was very dissatisfied after refusing.