Friendly

It was okay, but the lady at the front desk kept trying to upsell me. Even though I clearly stated I didn't want those services, she still added them to the bill, and I had to argue with her on the spot. If my English wasn't good, I would have been scammed. Also, the waiting time was too long; I had to wait in line for almost half an hour. Why can't the rental company implement a fast track? For those who don't need additional services, they should just check the driver's license and process the pre-authorization. It shouldn't be so complicated, should it?

clean and simple

Excellent easy to use everything was as is smooth and efficient

The drop off location was hard to find. There was no way to get a taxi. It was out of the way.

Like: Picking up the car is very easy as a shuttle takes you right to the car rental area and once there, you are are your way within minutes. When dropping off the vehicle, Hertz staff were very friendly, addressed me by-name and helped me get to the return shuttle.
Dislike: What wasn't so pleasant was when I went to get the car I reserved, it wasn't available. I did get a comparable-sized vehicle, but I'd chosen one specifically for cargo space and vehicle familiarity and I wanted to feel comfortable in a car I'd driven before. Getting the car to Logan's drop-off point was straight-forward, after all the nail-biting I did to find my way through Boston!